{"id":4626,"date":"2025-12-12T23:32:56","date_gmt":"2025-12-12T23:32:56","guid":{"rendered":"https:\/\/www.finddomain.ge\/?p=4626"},"modified":"2025-12-12T23:41:45","modified_gmt":"2025-12-12T23:41:45","slug":"the-influence-of-domains-on-ppc-advertising-success","status":"publish","type":"post","link":"https:\/\/speed.finddomain.ge\/en\/domain\/the-influence-of-domains-on-ppc-advertising-success\/","title":{"rendered":"\u10d3\u10dd\u10db\u10d4\u10dc\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d0 PPC \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d8\u10e1 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d0\u10d6\u10d4"},"content":{"rendered":"<h1>\u10d3\u10dd\u10db\u10d4\u10dc\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d0 PPC \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d8\u10e1 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d0\u10d6\u10d4<\/h1>\n<h3 id=\"\u10e8\u10d4\u10e1\u10d0\u10d5\u10d0\u10da\u10d8\">\u10e8\u10d4\u10e1\u10d0\u10d5\u10d0\u10da\u10d8<\/h3>\n<p>\u10d1\u10d4\u10d5\u10e0\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10dd\u10da\u10dd\u10d2\u10d8 \u10d5\u10d4\u10e0 \u10d0\u10ea\u10dc\u10dd\u10d1\u10d8\u10d4\u10e0\u10d4\u10d1\u10e1 \u10d8\u10db \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc \u10eb\u10d0\u10da\u10d0\u10e1, \u10e0\u10dd\u10db\u10d4\u10da\u10e1\u10d0\u10ea \u10e3\u10d1\u10e0\u10d0\u10da\u10dd \u10d3\u10dd\u10db\u10d4\u10dc\u10e3\u10e0\u10d8 \u10e1\u10d0\u10ee\u10d4\u10da\u10d8 \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10e4\u10da\u10dd\u10d1\u10d3\u10d4\u10e1 \u10db\u10d0\u10d7\u10d8 PPC (\u10d2\u10d0\u10d3\u10d0\u10d8\u10ee\u10d0\u10d3\u10d4 \u10d3\u10d0\u10ec\u10d9\u10d0\u10de\u10e3\u10dc\u10d4\u10d1\u10d0\u10d6\u10d4) \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d8\u10e1 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d0\u10d6\u10d4. \u10d7\u10e3\u10db\u10ea\u10d0, \u10e1\u10d8\u10db\u10d0\u10e0\u10d7\u10da\u10d4 \u10db\u10d0\u10e8\u10d8\u10dc \u10d8\u10d9\u10d5\u10d4\u10d7\u10d4\u10d1\u10d0, \u10e0\u10dd\u10d3\u10d4\u10e1\u10d0\u10ea \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10db\u10d0\u10e0\u10d9\u10d4\u10e2\u10d8\u10dc\u10d2\u10d8\u10e1 \u10db\u10dd\u10db\u10ee\u10d8\u10d1\u10d5\u10da\u10d4\u10da \u10e3\u10e0\u10d7\u10d8\u10d4\u10e0\u10d7\u10e5\u10db\u10d4\u10d3\u10d4\u10d1\u10d0\u10e8\u10d8 \u10e9\u10d0\u10e3\u10e6\u10e0\u10db\u10d0\u10d5\u10d3\u10d4\u10d1\u10d8\u10d7, \u10e1\u10d0\u10d3\u10d0\u10ea \u10d3\u10dd\u10db\u10d4\u10dc\u10d4\u10d1\u10d8, \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1 \u10d0\u10e6\u10e5\u10db\u10d0 \u10d3\u10d0 \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d8\u10e0\u10d4\u10d1\u10d8\u10e1 \u10d4\u10e4\u10d4\u10e5\u10e2\u10e3\u10e0\u10dd\u10d1\u10d0 \u10d4\u10e0\u10d7\u10db\u10d0\u10dc\u10d4\u10d7\u10e1 \u10d4\u10e0\u10ec\u10e7\u10db\u10d8\u10e1. \u10d9\u10d0\u10e0\u10d2\u10d0\u10d3 \u10e8\u10d4\u10e0\u10e9\u10d4\u10e3\u10da \u10d3\u10dd\u10db\u10d4\u10dc\u10e1 \u10e8\u10d4\u10e3\u10eb\u10da\u10d8\u10d0 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d0 \u10db\u10dd\u10d0\u10ee\u10d3\u10d8\u10dc\u10dd\u10e1 \u10d0\u10e0\u10d0 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10d3\u10d0\u10ec\u10d9\u10d0\u10de\u10e3\u10dc\u10d4\u10d1\u10d8\u10e1 \u10db\u10d0\u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10d4\u10da\u10d6\u10d4 (CTR), \u10d0\u10e0\u10d0\u10db\u10d4\u10d3 \u10d8\u10db\u10d0\u10d6\u10d4\u10ea, \u10d7\u10e3 \u10e0\u10dd\u10d2\u10dd\u10e0 \u10d0\u10e6\u10d8\u10e5\u10d5\u10d0\u10db\u10d4\u10dc \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10e1\u10d0\u10dc\u10d3\u10dd\u10dd\u10d1\u10d0\u10e1 \u10d3\u10d0 \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10dd\u10d1\u10d0\u10e1 \u10dd\u10dc\u10da\u10d0\u10d8\u10dc \u10d8\u10dc\u10e4\u10dd\u10e0\u10db\u10d0\u10ea\u10d8\u10d8\u10e1 \u10e3\u10d6\u10d0\u10e0\u10db\u10d0\u10d6\u10d0\u10e0 \u10d6\u10e6\u10d5\u10d0\u10e8\u10d8.<\/p>\n<p>\u10e0\u10dd\u10d3\u10d4\u10e1\u10d0\u10ea \u10e1\u10d0\u10d9\u10e3\u10d7\u10d0\u10e0 \u10d8\u10dc\u10e2\u10d4\u10e0\u10dc\u10d4\u10e2 \u10e5\u10ea\u10d4\u10d5\u10d0\u10d6\u10d4 \u10e4\u10d8\u10e5\u10e0\u10dd\u10d1\u10d7, \u10e0\u10d0\u10db\u10d3\u10d4\u10dc\u10d0\u10d3 \u10ee\u10e8\u10d8\u10e0\u10d0\u10d3 \u10d0\u10ec\u10d9\u10d0\u10de\u10e3\u10dc\u10d4\u10d1\u10d7 \u10d1\u10db\u10e3\u10da\u10d6\u10d4 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10d8\u10db\u10d8\u10e2\u10dd\u10db, \u10e0\u10dd\u10db \u10d3\u10dd\u10db\u10d4\u10dc\u10d8\u10e1 \u10e1\u10d0\u10ee\u10d4\u10da\u10d8 \u10dc\u10d0\u10ea\u10dc\u10dd\u10d1\u10d0\u10d3 \u10d2\u10d4\u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10d0\u10d7? \u10d0\u10dc \u10d8\u10db\u10d8\u10e2\u10dd\u10db, \u10e0\u10dd\u10db \u10d8\u10e1 \u10de\u10d8\u10e0\u10d3\u10d0\u10de\u10d8\u10e0 \u10d4\u10db\u10d7\u10ee\u10d5\u10d4\u10d5\u10d0 \u10d7\u10e5\u10d5\u10d4\u10dc\u10e1 \u10eb\u10d8\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10d6\u10d0\u10dc\u10e1? \u10e0\u10dd\u10d3\u10d4\u10e1\u10d0\u10ea \u10d0\u10db \u10d7\u10d4\u10db\u10d8\u10e1 \u10e8\u10d4\u10e1\u10ec\u10d0\u10d5\u10da\u10d0\u10e1 \u10d5\u10d8\u10ec\u10e7\u10d4\u10d1\u10d7, \u10db\u10dd\u10d3\u10d8\u10d7, \u10d2\u10d0\u10d5\u10ee\u10e1\u10dc\u10d0\u10d7 \u10d0\u10db \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d8\u10e1 \u10e4\u10d4\u10dc\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10d2\u10d0\u10d5\u10d8\u10d2\u10dd\u10d7, \u10d7\u10e3 \u10e0\u10d0\u10e2\u10dd\u10db \u10e3\u10dc\u10d3\u10d0 \u10d8\u10e7\u10dd\u10e1 \u10d8\u10e1 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 PPC \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d8\u10e1 \u10e5\u10d5\u10d0\u10d9\u10e3\u10d7\u10ee\u10d4\u10d3\u10d8.<\/p>\n<h3 id=\"the-role-of-exact-match-domains-in-ppc-success\">\u10d6\u10e3\u10e1\u10e2\u10d8 \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10dd\u10d1\u10d8\u10e1 \u10d3\u10dd\u10db\u10d4\u10dc\u10d4\u10d1\u10d8\u10e1 \u10e0\u10dd\u10da\u10d8 PPC \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d0\u10e8\u10d8<\/h3>\n<p>\u10ef\u10d4\u10e0 \u10db\u10dd\u10d3\u10d8\u10d7, \u10e7\u10e3\u10e0\u10d0\u10d3\u10e6\u10d4\u10d1\u10d0 \u10db\u10d8\u10d5\u10d0\u10e5\u10ea\u10d8\u10dd\u10d7 <strong>\u10d6\u10e3\u10e1\u10e2\u10d8 \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10dd\u10d1\u10d8\u10e1 \u10d3\u10dd\u10db\u10d4\u10dc\u10d4\u10d1\u10e1 (EMDs)<\/strong>. \u10ec\u10d0\u10e0\u10db\u10dd\u10d8\u10d3\u10d2\u10d8\u10dc\u10d4\u10d7, \u10e0\u10dd\u10db \u10e1\u10d0\u10e3\u10d9\u10d4\u10d7\u10d4\u10e1\u10dd \u10e1\u10d0\u10e0\u10d1\u10d4\u10dc \u10e4\u10d4\u10ee\u10e1\u10d0\u10ea\u10db\u10d4\u10da\u10e1 \u10d4\u10eb\u10d4\u10d1\u10d7. \u10ee\u10dd\u10db \u10d0\u10e0 \u10db\u10dd\u10d2\u10d4\u10e0\u10d8\u10d3\u10d4\u10d1\u10d0\u10d7 \u10d7\u10d8\u10d7\u10d8\u10e1 \u10d3\u10d0\u10ed\u10d4\u10e0\u10d0 \u10d1\u10db\u10e3\u10da\u10d6\u10d4, \u10e0\u10dd\u10db\u10d4\u10da\u10d6\u10d4\u10ea \u10ec\u10d4\u10e0\u10d8\u10d0 \u201ebestrunningshoes.com\u201c? \u10dc\u10d0\u10d9\u10da\u10d4\u10d1\u10d0\u10d3 \u10e1\u10d0\u10d5\u10d0\u10e0\u10d0\u10e3\u10d3\u10dd\u10d0. \u10d9\u10d5\u10da\u10d4\u10d5\u10d4\u10d1\u10d8 \u10d0\u10d3\u10d0\u10e1\u10e2\u10e3\u10e0\u10d4\u10d1\u10e1, \u10e0\u10dd\u10db EMD-\u10d4\u10d1\u10e1 \u10e8\u10d4\u10e3\u10eb\u10da\u10d8\u10d0\u10d7 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10dc\u10d0\u10d3 \u10d2\u10d0\u10d6\u10d0\u10e0\u10d3\u10dd\u10dc CTR. \u10d1\u10d4\u10d5\u10e0\u10d8 \u10d9\u10d5\u10da\u10d4\u10d5\u10d0 \u10d5\u10d0\u10e0\u10d0\u10e3\u10d3\u10dd\u10d1\u10e1, \u10e0\u10dd\u10db EMD-\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d8\u10e1\u10d0\u10e1 \u10d0\u10e0\u10e1\u10d4\u10d1\u10dd\u10d1\u10e1 CTR-\u10d8\u10e1 \u10d3\u10d0\u10d0\u10ee\u10da\u10dd\u10d4\u10d1\u10d8\u10d7 <strong>42%-\u10d8\u10d7<\/strong> \u10d6\u10e0\u10d3\u10d8\u10e1 \u10de\u10dd\u10e2\u10d4\u10dc\u10ea\u10d8\u10d0\u10da\u10d8, \u10d6\u10e0\u10d3\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10db\u10d0\u10ea \u10d6\u10dd\u10d2\u10ef\u10d4\u10e0 \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10d2\u10d0\u10d0\u10dd\u10e0\u10db\u10d0\u10d2\u10dd\u10e1 \u10d3\u10d0\u10ec\u10d9\u10d0\u10de\u10e3\u10dc\u10d4\u10d1\u10d4\u10d1\u10d8\u10e1 \u10e0\u10d0\u10dd\u10d3\u10d4\u10dc\u10dd\u10d1\u10d0 \u10e3\u10e4\u10e0\u10dd \u10d6\u10dd\u10d2\u10d0\u10d3 \u10d3\u10dd\u10db\u10d4\u10dc\u10d4\u10d1\u10d7\u10d0\u10dc \u10e8\u10d4\u10d3\u10d0\u10e0\u10d4\u10d1\u10d8\u10d7.<\/p>\n<p><strong>\u10e0\u10d0\u10e2\u10dd\u10db \u10ee\u10d3\u10d4\u10d1\u10d0 \u10d4\u10e1?<\/strong> \u10de\u10d0\u10e1\u10e3\u10ee\u10d8 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1 \u10e4\u10e1\u10d8\u10e5\u10dd\u10da\u10dd\u10d2\u10d8\u10d0\u10e8\u10d8\u10d0. \u10e0\u10dd\u10d3\u10d4\u10e1\u10d0\u10ea \u10d0\u10d3\u10d0\u10db\u10d8\u10d0\u10dc\u10d4\u10d1\u10d8 \u10d4\u10eb\u10d4\u10d1\u10d4\u10dc \u10e0\u10d0\u10d8\u10db\u10d4 \u10d9\u10dd\u10dc\u10d9\u10e0\u10d4\u10e2\u10e3\u10da\u10e1, \u10d8\u10e1\u10d8\u10dc\u10d8 \u10e3\u10de\u10d8\u10e0\u10d0\u10e2\u10d4\u10e1\u10dd\u10d1\u10d0\u10e1 \u10d0\u10dc\u10d8\u10ed\u10d4\u10d1\u10d4\u10dc \u10e8\u10d4\u10d3\u10d4\u10d2\u10d4\u10d1\u10d8\u10e1 \u10dc\u10d0\u10ee\u10d5\u10d0\u10e1, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10ea \u10d6\u10e3\u10e1\u10e2\u10d0\u10d3 \u10d8\u10db\u10d0\u10e1 \u10d2\u10d5\u10de\u10d8\u10e0\u10d3\u10d4\u10d1\u10d8\u10d0\u10dc, \u10e0\u10d0\u10e1\u10d0\u10ea \u10d4\u10eb\u10d4\u10d1\u10d4\u10dc. \u10d7\u10e3 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10d3\u10dd\u10db\u10d4\u10dc\u10d8 \u10d0\u10e0\u10d8\u10e1 \u10d2\u10d0\u10e1\u10d0\u10e6\u10d4\u10d1\u10d8, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10d0\u10db \u10d0\u10e6\u10e5\u10db\u10e3\u10da \u10d3\u10d0\u10de\u10d8\u10e0\u10d4\u10d1\u10d0\u10e1 \u10ee\u10e1\u10dc\u10d8\u10e1, \u10d4\u10e1 \u10d7\u10d0\u10db\u10d0\u10e8\u10d8\u10e1 \u10ec\u10d4\u10e1\u10d4\u10d1\u10e1 \u10ea\u10d5\u10da\u10d8\u10e1.<\/p>\n<ul>\n<li><strong>\u10d2\u10d0\u10d6\u10e0\u10d3\u10d0 \u10d3\u10d0\u10ec\u10d9\u10d0\u10de\u10e3\u10dc\u10d4\u10d1\u10d8\u10e1 \u10db\u10d0\u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10d4\u10da\u10d8 (CTR):<\/strong> EMD-\u10d4\u10d1\u10d8 \u10d0\u10e0\u10d0 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10d0\u10db\u10d0\u10e0\u10e2\u10d8\u10d5\u10d4\u10d1\u10e1 \u10eb\u10d8\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d0\u10e1, \u10d0\u10e0\u10d0\u10db\u10d4\u10d3 \u10d0\u10d9\u10db\u10d0\u10e7\u10dd\u10e4\u10d8\u10da\u10d4\u10d1\u10e1 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8\u10e1 \u10db\u10dd\u10da\u10dd\u10d3\u10d8\u10dc\u10d4\u10d1\u10e1, \u10e0\u10d0\u10ea \u10ee\u10e8\u10d8\u10e0\u10d0\u10d3 \u10e8\u10d7\u10d0\u10db\u10d1\u10d4\u10ed\u10d3\u10d0\u10d5 \u10e8\u10d4\u10e1\u10e0\u10e3\u10da\u10d4\u10d1\u10d8\u10e1 \u10db\u10d4\u10e2\u10e0\u10d8\u10d9\u10d0\u10e1 \u10d8\u10ec\u10d5\u10d4\u10d5\u10e1.<\/li>\n<li><strong>\u10d2\u10d0\u10e3\u10db\u10ef\u10dd\u10d1\u10d4\u10e1\u10d4\u10d1\u10e3\u10da\u10d8 \u10e1\u10d0\u10d9\u10d5\u10d0\u10dc\u10eb\u10dd \u10e1\u10d8\u10e2\u10e7\u10d5\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10dd\u10d1\u10d0:<\/strong> EMD-\u10d4\u10d1\u10d8 \u10d1\u10e3\u10dc\u10d4\u10d1\u10e0\u10d8\u10d5\u10d0\u10d3 \u10d4\u10db\u10d7\u10ee\u10d5\u10d4\u10d5\u10d0 \u10db\u10dd\u10eb\u10d8\u10d4\u10d1\u10e3\u10da \u10e1\u10d0\u10d9\u10d5\u10d0\u10dc\u10eb\u10dd \u10e1\u10d8\u10e2\u10e7\u10d5\u10d4\u10d1\u10e1, \u10e0\u10d0\u10ea \u10d9\u10d8\u10d3\u10d4\u10d5 \u10d4\u10e0\u10d7\u10ee\u10d4\u10da \u10d0\u10d3\u10d0\u10e1\u10e2\u10e3\u10e0\u10d4\u10d1\u10e1 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8\u10e1 \u10dc\u10d3\u10dd\u10d1\u10d0\u10e1, \u10e0\u10dd\u10db \u10d8\u10e1\u10d8\u10dc\u10d8 \u10e1\u10ec\u10dd\u10e0 \u10d2\u10d6\u10d0\u10d6\u10d4 \u10d0\u10e0\u10d8\u10d0\u10dc \u10db\u10d0\u10d7\u10d8 \u10e1\u10d0\u10ed\u10d8\u10e0\u10dd\u10d4\u10d1\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d0\u10e1\u10d0\u10d9\u10db\u10d0\u10e7\u10dd\u10e4\u10d8\u10da\u10d4\u10d1\u10da\u10d0\u10d3.<\/li>\n<li><strong>\u10d2\u10d0\u10e3\u10db\u10ef\u10dd\u10d1\u10d4\u10e1\u10d4\u10d1\u10e3\u10da\u10d8 \u10ee\u10d0\u10e0\u10d8\u10e1\u10ee\u10d8\u10e1 \u10e5\u10e3\u10da\u10d0:<\/strong> PPC \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d8\u10e0\u10d4\u10d1\u10d8\u10e1 \u10e1\u10e4\u10d4\u10e0\u10dd\u10e8\u10d8, \u10de\u10da\u10d0\u10e2\u10e4\u10dd\u10e0\u10db\u10d4\u10d1\u10d8, \u10e0\u10dd\u10d2\u10dd\u10e0\u10d8\u10ea\u10d0\u10d0 Google Ads, \u10d8\u10e7\u10d4\u10dc\u10d4\u10d1\u10d4\u10dc \u10e1\u10ee\u10d5\u10d0\u10d3\u10d0\u10e1\u10ee\u10d5\u10d0 \u10db\u10d4\u10e2\u10e0\u10d8\u10d9\u10d0\u10e1, \u10db\u10d0\u10d7 \u10e8\u10dd\u10e0\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10dd\u10d1\u10d0\u10e1, \u10ee\u10d0\u10e0\u10d8\u10e1\u10ee\u10d8\u10e1 \u10e5\u10e3\u10da\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10e1\u10d0\u10d7\u10d5\u10da\u10d4\u10da\u10d0\u10d3. \u10db\u10d0\u10e6\u10d0\u10da\u10d8 \u10ee\u10d0\u10e0\u10d8\u10e1\u10ee\u10d8\u10e1 \u10e5\u10e3\u10da\u10d0 \u10ee\u10e8\u10d8\u10e0\u10d0\u10d3 \u10dc\u10d8\u10e8\u10dc\u10d0\u10d5\u10e1 \u10d3\u10d0\u10ec\u10d9\u10d0\u10de\u10e3\u10dc\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d0\u10d1\u10d0\u10da \u10e6\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d4\u10d1\u10d0\u10e1 (CPC), \u10e0\u10d0\u10ea \u10e1\u10d0\u10e0\u10d2\u10d4\u10d1\u10d4\u10da\u10e1 \u10db\u10dd\u10e3\u10e2\u10d0\u10dc\u10e1 \u10d7\u10e5\u10d5\u10d4\u10dc\u10e1 \u10e1\u10d0\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10dd \u10d1\u10d8\u10e3\u10ef\u10d4\u10e2\u10e1.<\/li>\n<\/ul>\n<p>\u10d4\u10e0\u10d7-\u10d4\u10e0\u10d7\u10d8 \u10de\u10e0\u10d0\u10e5\u10e2\u10d8\u10d9\u10e3\u10da\u10d8 \u10d3\u10d4\u10db\u10dd\u10dc\u10e1\u10e2\u10e0\u10d8\u10e0\u10d4\u10d1\u10d0\u10d0 Converse-\u10d8\u10e1 \u10db\u10d8\u10d4\u10e0 \u10d0\u10e0\u10e9\u10d4\u10e3\u10da\u10d8 \u10db\u10d8\u10d3\u10d2\u10dd\u10db\u10d0. \u10db\u10d0\u10d7 \u10ec\u10d0\u10db\u10dd\u10d8\u10ec\u10e7\u10d4\u10e1 \u10d8\u10dc\u10dd\u10d5\u10d0\u10ea\u10d8\u10e3\u10e0\u10d8 \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d0 \u10e1\u10d0\u10ee\u10d4\u10da\u10ec\u10dd\u10d3\u10d4\u10d1\u10d8\u10d7 \u201e\u10d3\u10dd\u10db\u10d4\u10dc\u10d8\u10e0\u10d4\u10d1\u10d0\u201c, \u10e0\u10dd\u10db\u10d4\u10da\u10e8\u10d8\u10ea \u10e8\u10d4\u10e5\u10db\u10dc\u10d4\u10e1 \u10db\u10d8\u10d9\u10e0\u10dd\u10e1\u10d0\u10d8\u10e2\u10d4\u10d1\u10d8\u10e1 \u10db\u10d0\u10e1\u10d8\u10d5\u10d8 \u10d3\u10dd\u10db\u10d4\u10dc\u10e3\u10e0\u10d8 \u10e1\u10d0\u10ee\u10d4\u10da\u10d4\u10d1\u10d8\u10d7, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10ea \u10d6\u10e3\u10e1\u10e2\u10d0\u10d3 \u10e8\u10d4\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d4\u10d1\u10dd\u10d3\u10d0 \u10dc\u10d8\u10e8\u10e3\u10e0 \u10e1\u10d0\u10d9\u10d5\u10d0\u10dc\u10eb\u10dd \u10e1\u10d8\u10e2\u10e7\u10d5\u10d4\u10d1\u10e1 &#8211; \u10d0\u10db \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d0\u10db \u10db\u10d0\u10d7 \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10d4\u10d1\u10d0 \u10db\u10d8\u10e1\u10ea\u10d0, \u10d2\u10d0\u10db\u10dd\u10d4\u10e7\u10d4\u10dc\u10d4\u10d1\u10d8\u10dc\u10d0\u10d7 \u10d3\u10d0\u10d1\u10d0\u10da\u10d8 \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10e2\u10e3\u10da\u10d8 \u10e8\u10d4\u10d7\u10d0\u10d5\u10d0\u10d6\u10d4\u10d1\u10d4\u10d1\u10d8 \u10d3\u10d0 \u10d0\u10db\u10d0\u10d5\u10d3\u10e0\u10dd\u10e3\u10da\u10d0\u10d3 \u10e8\u10d4\u10d4\u10dc\u10d0\u10e0\u10e9\u10e3\u10dc\u10d4\u10d1\u10d8\u10dc\u10d0\u10d7 \u10ee\u10d4\u10da\u10db\u10d8\u10e1\u10d0\u10ec\u10d5\u10d3\u10dd\u10db\u10d8 CPC.<\/p>\n<h3 id=\"the-art-of-branding-and-user-trust\">\u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10dc\u10d2\u10d8\u10e1 \u10ee\u10d4\u10da\u10dd\u10d5\u10dc\u10d4\u10d1\u10d0 \u10d3\u10d0 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1 \u10dc\u10d3\u10dd\u10d1\u10d0<\/h3>\n<p>\u10d0\u10ee\u10da\u10d0 \u10d9\u10d8, \u10db\u10dd\u10d3\u10d8\u10d7, \u10d2\u10d0\u10d3\u10d0\u10d5\u10d8\u10d3\u10d4\u10d7 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10dc\u10d2\u10d8\u10e1 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d0\u10d6\u10d4, \u10d2\u10d0\u10dc\u10e1\u10d0\u10d9\u10e3\u10d7\u10e0\u10d4\u10d1\u10d8\u10d7 \u10d8\u10db\u10d0\u10d6\u10d4, \u10d7\u10e3 \u10e0\u10dd\u10d2\u10dd\u10e0 \u10d4\u10db\u10e1\u10d0\u10ee\u10e3\u10e0\u10d4\u10d1\u10d0 \u10d3\u10dd\u10db\u10d4\u10dc\u10e3\u10e0\u10d8 \u10e1\u10d0\u10ee\u10d4\u10da\u10d4\u10d1\u10d8 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1 \u10dc\u10d3\u10dd\u10d1\u10d8\u10e1 \u10e1\u10d0\u10e7\u10e0\u10d3\u10d4\u10dc\u10e1 \u10d7\u10e5\u10d5\u10d4\u10dc\u10e1 PPC \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10e8\u10d8.<\/p>\n<ul>\n<li><strong>\u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1 \u10dc\u10d3\u10dd\u10d1\u10d0 \u10d3\u10d0 \u10d0\u10e6\u10d8\u10d0\u10e0\u10d4\u10d1\u10d0:<\/strong> \u10ec\u10d0\u10e0\u10db\u10dd\u10d8\u10d3\u10d2\u10d8\u10dc\u10d4\u10d7, \u10e0\u10dd\u10db \u10eb\u10d8\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10d3\u10d4\u10d2\u10d4\u10d1\u10d8\u10e1 \u10e3\u10e1\u10d0\u10e1\u10e0\u10e3\u10da\u10dd \u10e1\u10d8\u10d0\u10e1 \u10d0\u10d7\u10d5\u10d0\u10da\u10d8\u10d4\u10e0\u10d4\u10d1\u10d7. \u10db\u10dd\u10e3\u10da\u10dd\u10d3\u10dc\u10d4\u10da\u10d0\u10d3 \u10e9\u10dc\u10d3\u10d4\u10d1\u10d0 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d7\u10d5\u10d8\u10e1 \u10dc\u10d0\u10ea\u10dc\u10dd\u10d1\u10d8 \u10d3\u10dd\u10db\u10d4\u10dc\u10d8. \u10d8\u10dc\u10e1\u10e2\u10d8\u10dc\u10e5\u10e2\u10e3\u10e0\u10d0\u10d3, \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10ee\u10d4\u10da\u10d8 \u10e5\u10d0\u10d5\u10d8\u10da\u10d8\u10d7 \u10ea\u10d3\u10d8\u10da\u10dd\u10d1\u10e1 \u10d3\u10d0\u10ec\u10d9\u10d0\u10de\u10e3\u10dc\u10d4\u10d1\u10d0\u10e1. \u10dc\u10d0\u10ea\u10dc\u10dd\u10d1\u10dd\u10d1\u10d0 \u10d9\u10dd\u10db\u10e4\u10dd\u10e0\u10e2\u10e1 \u10d8\u10ec\u10d5\u10d4\u10d5\u10e1 \u10d3\u10d0 \u10d4\u10e1 \u10d9\u10dd\u10db\u10e4\u10dd\u10e0\u10e2\u10d8 \u10e3\u10e4\u10e0\u10dd \u10db\u10d0\u10e6\u10d0\u10da CTR-\u10e1 \u10d8\u10ec\u10d5\u10d4\u10d5\u10e1. \u10d0\u10db\u10dd\u10e1\u10d0\u10ea\u10dc\u10dd\u10d1\u10d8 \u10d3\u10dd\u10db\u10d4\u10dc\u10e3\u10e0\u10d8 \u10e1\u10d0\u10ee\u10d4\u10da\u10d4\u10d1\u10d8\u10e1 \u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10d0\u10db \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10d2\u10d0\u10d3\u10d0\u10da\u10d0\u10ee\u10dd\u10e1 \u10e7\u10dd\u10e7\u10db\u10d0\u10dc\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10db\u10dd\u10e5\u10db\u10d4\u10d3\u10d4\u10d1\u10d8\u10e1 \u10e8\u10dd\u10e0\u10d8\u10e1 \u10d0\u10e0\u10e1\u10d4\u10d1\u10e3\u10da\u10d8 \u10e3\u10e4\u10e1\u10d9\u10e0\u10e3\u10da\u10d8.<\/li>\n<li><strong>Display URL \u10dd\u10de\u10e2\u10d8\u10db\u10d8\u10d6\u10d0\u10ea\u10d8\u10d0:<\/strong> \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8 \u10e7\u10dd\u10d5\u10d4\u10da\u10d7\u10d5\u10d8\u10e1 \u10d0\u10e0 \u10d0\u10ea\u10dc\u10dd\u10d1\u10d8\u10d4\u10e0\u10d4\u10d1\u10d4\u10dc, \u10d7\u10e3 \u10e0\u10d0\u10db\u10d3\u10d4\u10dc\u10d0\u10d3 \u10d0\u10e0\u10d8\u10d0\u10dc \u10d3\u10d0\u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d8 URL-\u10d7\u10d0\u10dc. Display URL-\u10d4\u10d1\u10d8\u10e1 \u10d5\u10d0\u10e0\u10d8\u10d0\u10ea\u10d8\u10d4\u10d1\u10d8\u10e1 \u10e2\u10d4\u10e1\u10e2\u10d8\u10e0\u10d4\u10d1\u10d0\u10db \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10d2\u10d0\u10db\u10dd\u10d8\u10ec\u10d5\u10d8\u10dd\u10e1 CTR-\u10d8\u10e1 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8 \u10d2\u10d0\u10e3\u10db\u10ef\u10dd\u10d1\u10d4\u10e1\u10d4\u10d1\u10d0, \u10e0\u10d0\u10ea \u10e5\u10db\u10dc\u10d8\u10e1 \u10d8\u10d3\u10d4\u10d0\u10da\u10e3\u10e0 \u10d1\u10d0\u10da\u10d0\u10dc\u10e1\u10e1 \u10e1\u10d0\u10d9\u10d5\u10d0\u10dc\u10eb\u10dd \u10e1\u10d8\u10e2\u10e7\u10d5\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10dd\u10d1\u10d0\u10e1\u10d0 \u10d3\u10d0 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10d0\u10db\u10dd\u10ea\u10dc\u10dd\u10d1\u10d0\u10e1 \u10e8\u10dd\u10e0\u10d8\u10e1.<\/li>\n<\/ul>\n<p>\u10db\u10d0\u10d2\u10d0\u10da\u10d8\u10d7\u10d0\u10d3, \u10d0\u10d5\u10d8\u10e6\u10dd\u10d7 Whistler Medical Aesthetics, \u10e0\u10dd\u10db\u10d4\u10da\u10db\u10d0\u10ea \u10d2\u10d0\u10dc\u10d0\u10ee\u10dd\u10e0\u10ea\u10d8\u10d4\u10da\u10d0 \u10d2\u10d4\u10dd-\u10db\u10d8\u10d6\u10dc\u10dd\u10d1\u10e0\u10d8\u10d5\u10d8 PPC \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8 \u10dc\u10d0\u10ea\u10dc\u10dd\u10d1\u10d8, \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d8 \u10d3\u10dd\u10db\u10d4\u10dc\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d8\u10d7, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10ea \u10db\u10d8\u10d6\u10dc\u10d0\u10d3 \u10d8\u10e1\u10d0\u10ee\u10d0\u10d5\u10d3\u10d0 \u10d0\u10d3\u10d2\u10d8\u10da\u10dd\u10d1\u10e0\u10d8\u10d5\u10d8 \u10dc\u10d3\u10dd\u10d1\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d0\u10e6\u10d8\u10d0\u10e0\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10eb\u10da\u10d8\u10d4\u10e0\u10d4\u10d1\u10d0\u10e1. \u10db\u10d0\u10d7\u10d8 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d0 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10e3\u10da\u10d8 \u10d0\u10e6\u10db\u10dd\u10e9\u10dc\u10d3\u10d0 \u10d3\u10d0 \u10d0\u10d3\u10d0\u10e1\u10e2\u10e3\u10e0\u10d4\u10d1\u10e1, \u10e0\u10dd\u10db \u10eb\u10da\u10d8\u10d4\u10e0\u10d8 \u10d0\u10d3\u10d2\u10d8\u10da\u10dd\u10d1\u10e0\u10d8\u10d5\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10e7\u10dd\u10e4\u10dc\u10d0 \u10db\u10d8\u10d6\u10dc\u10dd\u10d1\u10e0\u10d8\u10d5 \u10db\u10d8\u10d3\u10d2\u10dd\u10db\u10d4\u10d1\u10d7\u10d0\u10dc \u10d4\u10e0\u10d7\u10d0\u10d3 \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8 \u10d9\u10dd\u10dc\u10d5\u10d4\u10e0\u10e1\u10d8\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d0\u10d2\u10e0\u10dd\u10d5\u10d4\u10d1\u10d0\u10e1.<\/p>\n<h3 id=\"the-bigger-picture\">\u10e3\u10e4\u10e0\u10dd \u10e4\u10d0\u10e0\u10d7\u10dd \u10e1\u10e3\u10e0\u10d0\u10d7\u10d8<\/h3>\n<p>\u10db\u10d8\u10e3\u10ee\u10d4\u10d3\u10d0\u10d5\u10d0\u10d3 \u10d8\u10db\u10d8\u10e1\u10d0, \u10e0\u10dd\u10db \u10d3\u10dd\u10db\u10d4\u10dc\u10e3\u10e0\u10d8 \u10e1\u10d0\u10ee\u10d4\u10da\u10d8 \u10d9\u10e0\u10d8\u10e2\u10d8\u10d9\u10e3\u10da\u10d8\u10d0, \u10d0\u10e3\u10ea\u10d8\u10da\u10d4\u10d1\u10d4\u10da\u10d8\u10d0 \u10db\u10d8\u10e1\u10d8 \u10e0\u10dd\u10da\u10d8\u10e1 \u10d0\u10e6\u10d8\u10d0\u10e0\u10d4\u10d1\u10d0, \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10e3\u10e4\u10e0\u10dd \u10e4\u10d0\u10e0\u10d7\u10dd \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d8\u10e1 \u10dc\u10d0\u10ec\u10d8\u10da\u10d8. \u10d8\u10e1\u10d4\u10d7\u10d8 \u10d4\u10da\u10d4\u10db\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8, \u10e0\u10dd\u10d2\u10dd\u10e0\u10d8\u10ea\u10d0\u10d0 <strong>\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d8\u10e1 \u10e2\u10d4\u10e5\u10e1\u10e2\u10d8<\/strong>, <strong>\u10e1\u10d0\u10d9\u10d5\u10d0\u10dc\u10eb\u10dd \u10e1\u10d8\u10e2\u10e7\u10d5\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10dd\u10d1\u10d0<\/strong> &amp; <strong>\u10e1\u10d0\u10d3\u10d4\u10e1\u10d0\u10dc\u10e2\u10dd \u10d2\u10d5\u10d4\u10e0\u10d3\u10d8\u10e1 \u10dd\u10de\u10e2\u10d8\u10db\u10d8\u10d6\u10d0\u10ea\u10d8\u10d0<\/strong>, \u10d9\u10e0\u10d8\u10e2\u10d8\u10d9\u10e3\u10da\u10d0\u10d3 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8\u10d0, \u10e0\u10d0\u10d3\u10d2\u10d0\u10dc \u10d8\u10e1\u10d8\u10dc\u10d8 \u10d3\u10dd\u10db\u10d4\u10dc\u10d8\u10e1 \u10d4\u10e4\u10d4\u10e5\u10e2\u10e3\u10e0\u10dd\u10d1\u10d0\u10e1\u10d7\u10d0\u10dc \u10d0\u10e0\u10d8\u10e1 \u10d2\u10d0\u10d3\u10d0\u10ef\u10d0\u10ed\u10d5\u10e3\u10da\u10d8, \u10e0\u10d0\u10d7\u10d0 \u10e8\u10d4\u10d8\u10e5\u10db\u10dc\u10d0\u10e1 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10e3\u10ec\u10e7\u10d5\u10d4\u10e2\u10d8 \u10d2\u10d0\u10db\u10dd\u10ea\u10d3\u10d8\u10da\u10d4\u10d1\u10d0. \u10e4\u10e0\u10d7\u10ee\u10d8\u10da\u10d0\u10d3 \u10e8\u10d4\u10db\u10e3\u10e8\u10d0\u10d5\u10d4\u10d1\u10e3\u10da\u10d8 \u10e1\u10d0\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10dd \u10d2\u10d0\u10e4\u10d0\u10e0\u10d7\u10dd\u10d4\u10d1\u10d4\u10d1\u10d8 \u10d0\u10eb\u10da\u10d8\u10d4\u10e0\u10d4\u10d1\u10e1 \u10d3\u10dd\u10db\u10d4\u10dc\u10d4\u10d1\u10d8\u10e1 \u10ee\u10d8\u10da\u10d5\u10d0\u10d3\u10dd\u10d1\u10d0\u10e1, \u10d0\u10eb\u10da\u10d8\u10d4\u10e0\u10d4\u10d1\u10e1 \u10db\u10d0\u10d7 \u10db\u10d8\u10db\u10d6\u10d8\u10d3\u10d5\u10d4\u10da\u10dd\u10d1\u10d0\u10e1 \u10d3\u10d0 \u10d6\u10e0\u10d3\u10d8\u10e1 \u10e9\u10d0\u10e0\u10d7\u10e3\u10da\u10dd\u10d1\u10d0\u10e1.<\/p>\n<p>\u10e0\u10d0\u10d3\u10d2\u10d0\u10dc \u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10da\u10d0\u10dc\u10d3\u10e8\u10d0\u10e4\u10e2\u10d8 \u10d0\u10d2\u10e0\u10eb\u10d4\u10da\u10d4\u10d1\u10e1 \u10d2\u10d0\u10dc\u10d5\u10d8\u10d7\u10d0\u10e0\u10d4\u10d1\u10d0\u10e1 \u10d7\u10d0\u10d5\u10d1\u10e0\u10e3\u10d3\u10d0\u10db\u10ee\u10d5\u10d4\u10d5\u10d8 \u10e1\u10d8\u10e1\u10ec\u10e0\u10d0\u10e4\u10d8\u10d7, \u10d8\u10db\u10d8\u10e1 \u10d2\u10d0\u10d2\u10d4\u10d1\u10d0, \u10d7\u10e3 \u10e0\u10dd\u10d2\u10dd\u10e0 \u10e8\u10d4\u10e3\u10eb\u10da\u10d8\u10d0\u10d7 \u10d3\u10dd\u10db\u10d4\u10dc\u10d4\u10d1\u10e1 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d0 \u10db\u10dd\u10d0\u10ee\u10d3\u10d8\u10dc\u10dd\u10dc PPC \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d6\u10d4, \u10d0\u10e0\u10d0 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10e1\u10d0\u10e1\u10d0\u10e0\u10d2\u10d4\u10d1\u10da\u10dd\u10d0 &#8211; \u10d0\u10e0\u10d0\u10db\u10d4\u10d3 \u10d0\u10e3\u10ea\u10d8\u10da\u10d4\u10d1\u10d4\u10da\u10d8\u10d0. \u10e0\u10dd\u10d3\u10d4\u10e1\u10d0\u10ea \u10d3\u10d0\u10d8\u10ec\u10e7\u10d4\u10d1\u10d7 \u10e4\u10d8\u10e5\u10e0\u10e1 \u10d7\u10e5\u10d5\u10d4\u10dc\u10e1 \u10db\u10dd\u10db\u10d0\u10d5\u10d0\u10da PPC \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d4\u10d1\u10d6\u10d4, \u10d3\u10d0\u10e4\u10d8\u10e5\u10e0\u10d3\u10d8\u10d7 \u10d0\u10db \u10eb\u10d8\u10e0\u10d8\u10d7\u10d0\u10d3 \u10d9\u10dd\u10db\u10de\u10dd\u10dc\u10d4\u10dc\u10e2\u10d6\u10d4, \u10e0\u10dd\u10db\u10d4\u10da\u10e1\u10d0\u10ea, \u10db\u10d8\u10e3\u10ee\u10d4\u10d3\u10d0\u10d5\u10d0\u10d3 \u10d8\u10db\u10d8\u10e1\u10d0, \u10e0\u10dd\u10db \u10ee\u10e8\u10d8\u10e0\u10d0\u10d3 \u10e3\u10d2\u10e3\u10da\u10d4\u10d1\u10d4\u10da\u10e7\u10dd\u10e4\u10d8\u10da\u10d8\u10d0, \u10e8\u10d4\u10e3\u10eb\u10da\u10d8\u10d0 \u10e8\u10d4\u10ea\u10d5\u10d0\u10da\u10dd\u10e1 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8\u10e1 \u10e2\u10e0\u10d0\u10d4\u10e5\u10e2\u10dd\u10e0\u10d8\u10d0. \u10e8\u10d4\u10db\u10d3\u10d4\u10d2 \u10e1\u10d4\u10d2\u10db\u10d4\u10dc\u10e2\u10e8\u10d8 \u10e9\u10d5\u10d4\u10dc \u10e3\u10e4\u10e0\u10dd \u10e6\u10e0\u10db\u10d0\u10d3 \u10e9\u10d0\u10d5\u10e3\u10e6\u10e0\u10db\u10d0\u10d5\u10d3\u10d4\u10d1\u10d8\u10d7 \u10e5\u10db\u10d4\u10d3\u10d8\u10d7 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d4\u10d1\u10e1, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10e1\u10d0\u10ea \u10e8\u10d4\u10e3\u10eb\u10da\u10d8\u10d0\u10d7 \u10d0\u10db \u10d3\u10dd\u10db\u10d4\u10dc\u10d8\u10e1 \u10eb\u10d0\u10da\u10d8\u10e1 \u10d4\u10e4\u10d4\u10e5\u10e2\u10e3\u10e0\u10d0\u10d3 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d0.<\/p>\n<hr \/>\n<p><b>\u10db\u10d4\u10e2\u10d0 \u10d0\u10e6\u10ec\u10d4\u10e0\u10d0:<\/b> \u10d2\u10d0\u10d4\u10ea\u10d0\u10dc\u10d8\u10d7, \u10d7\u10e3 \u10e0\u10dd\u10d2\u10dd\u10e0 \u10db\u10dd\u10e5\u10db\u10d4\u10d3\u10d4\u10d1\u10e1 \u10d3\u10dd\u10db\u10d4\u10dc\u10e3\u10e0\u10d8 \u10e1\u10d0\u10ee\u10d4\u10da\u10d4\u10d1\u10d8 PPC \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d8\u10e1 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d0\u10d6\u10d4, \u10d6\u10e0\u10d3\u10d8\u10e1 \u10d3\u10d0\u10ec\u10d9\u10d0\u10de\u10e3\u10dc\u10d4\u10d1\u10d4\u10d1\u10d8\u10e1 \u10e0\u10d0\u10dd\u10d3\u10d4\u10dc\u10dd\u10d1\u10d0\u10e1 \u10d3\u10d0 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10e1 \u10dc\u10d3\u10dd\u10d1\u10d0\u10e1 \u10d6\u10e3\u10e1\u10e2\u10d8 \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10dd\u10d1\u10d8\u10e1 \u10d3\u10dd\u10db\u10d4\u10dc\u10d4\u10d1\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10d0\u10db\u10dd\u10e1\u10d0\u10ea\u10dc\u10dd\u10d1\u10d8 URL-\u10d4\u10d1\u10d8\u10e1 \u10db\u10d4\u10e8\u10d5\u10d4\u10dd\u10d1\u10d8\u10d7.<\/p>\n<h2>\u10d3\u10dd\u10db\u10d4\u10dc\u10d8\u10e1 \u10d4\u10e4\u10d4\u10e5\u10e2\u10e3\u10e0\u10d8 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d8\u10e1 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d4\u10d1\u10d8 PPC \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10e8\u10d8<\/h2>\n<p>\u10d7\u10e5\u10d5\u10d4\u10dc\u10e1 PPC \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10e8\u10d8 \u10d3\u10dd\u10db\u10d4\u10dc\u10e3\u10e0\u10d8 \u10e1\u10d0\u10ee\u10d4\u10da\u10d4\u10d1\u10d8\u10e1 \u10de\u10dd\u10e2\u10d4\u10dc\u10ea\u10d8\u10d0\u10da\u10d8\u10e1 \u10e1\u10e0\u10e3\u10da\u10d0\u10d3 \u10d2\u10d0\u10db\u10dd\u10e1\u10d0\u10e7\u10d4\u10dc\u10d4\u10d1\u10da\u10d0\u10d3, \u10e3\u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d4\u10e1\u10d8\u10d0, \u10db\u10d8\u10d8\u10e6\u10dd\u10d7 \u10db\u10d8\u10d6\u10dc\u10dd\u10d1\u10e0\u10d8\u10d5\u10d8 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d4\u10d1\u10d8, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10ea \u10e8\u10d4\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d4\u10d1\u10d0 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10d1\u10d8\u10d6\u10dc\u10d4\u10e1\u10d8\u10e1 \u10db\u10d8\u10d6\u10dc\u10d4\u10d1\u10e1. \u10d0\u10db \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d4\u10d1\u10e1 \u10e8\u10d4\u10e3\u10eb\u10da\u10d8\u10d0\u10d7 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10dc\u10d0\u10d3 \u10d2\u10d0\u10d0\u10eb\u10da\u10d8\u10d4\u10e0\u10dd\u10dc \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10de\u10dd\u10d6\u10d8\u10ea\u10d8\u10dd\u10dc\u10d8\u10e0\u10d4\u10d1\u10d0 \u10d2\u10d0\u10d3\u10d0\u10e2\u10d5\u10d8\u10e0\u10d7\u10e3\u10da \u10d1\u10d0\u10d6\u10e0\u10d4\u10d1\u10d6\u10d4 \u10d3\u10d0 \u10d2\u10d0\u10d0\u10e3\u10db\u10ef\u10dd\u10d1\u10d4\u10e1\u10dd\u10dc \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10e1\u10d0\u10d4\u10e0\u10d7\u10dd \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d8\u10e1 \u10e8\u10d4\u10e1\u10e0\u10e3\u10da\u10d4\u10d1\u10d0.<\/p>\n<h3>\u10d6\u10e3\u10e1\u10e2\u10d8 \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10dd\u10d1\u10d8\u10e1 \u10d3\u10d0 \u10d2\u10e0\u10eb\u10d4\u10da\u10d8 \u10d9\u10e3\u10d3\u10d8\u10e1 \u10e1\u10d0\u10d9\u10d5\u10d0\u10dc\u10eb\u10dd \u10e1\u10d8\u10e2\u10e7\u10d5\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d0<\/h3>\n<p><b>\u10d6\u10e3\u10e1\u10e2\u10d8 \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10dd\u10d1\u10d8\u10e1 \u10d3\u10dd\u10db\u10d4\u10dc\u10d4\u10d1\u10d8\u10e1<\/b> \u10e9\u10d0\u10e0\u10d7\u10d5\u10d0 \u10d0\u10e0 \u10dc\u10d8\u10e8\u10dc\u10d0\u10d5\u10e1 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10e1\u10ec\u10dd\u10e0\u10d8 \u10e1\u10d0\u10ee\u10d4\u10da\u10d8\u10e1 \u10d0\u10e0\u10e9\u10d4\u10d5\u10d0\u10e1; \u10d4\u10e1 \u10d4\u10ee\u10d4\u10d1\u10d0 \u10d2\u10e0\u10eb\u10d4\u10da\u10d8 \u10d9\u10e3\u10d3\u10d8\u10e1 \u10e1\u10d0\u10d9\u10d5\u10d0\u10dc\u10eb\u10dd \u10e1\u10d8\u10e2\u10e7\u10d5\u10d4\u10d1\u10d8\u10e1 \u10eb\u10d0\u10da\u10d8\u10e1 \u10d2\u10d0\u10d2\u10d4\u10d1\u10d0\u10e1 \u10d3\u10d0 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d0\u10e1. \u10d0\u10db \u10e1\u10d0\u10d9\u10d5\u10d0\u10dc\u10eb\u10dd \u10e1\u10d8\u10e2\u10e7\u10d5\u10d4\u10d1\u10e1 \u10ee\u10e8\u10d8\u10e0\u10d0\u10d3 \u10e3\u10e4\u10e0\u10dd \u10d3\u10d0\u10d1\u10d0\u10da\u10d8 \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10ea\u10d8\u10d0 \u10d3\u10d0 \u10e3\u10e4\u10e0\u10dd \u10db\u10d0\u10e6\u10d0\u10da\u10d8 \u10d9\u10dd\u10dc\u10d5\u10d4\u10e0\u10e2\u10d0\u10ea\u10d8\u10d8\u10e1 \u10db\u10d0\u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10da\u10d4\u10d1\u10d8 \u10d0\u10e5\u10d5\u10d7, \u10e0\u10d0\u10db\u10d0\u10ea \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8 \u10e1\u10d0\u10e0\u10d2\u10d4\u10d1\u10d4\u10da\u10d8 \u10db\u10dd\u10d8\u10e2\u10d0\u10dc\u10dd\u10e1 EMD-\u10d4\u10d1\u10d7\u10d0\u10dc \u10d9\u10dd\u10db\u10d1\u10d8\u10dc\u10d8\u10e0\u10d4\u10d1\u10d8\u10e1\u10d0\u10e1.<\/p>\n<ul>\n<li><strong>\u10db\u10d0\u10d2\u10d0\u10da\u10d8\u10d7\u10d4\u10d1\u10d8<\/strong>: \u10d8\u10e1\u10d4\u10d7\u10d8 \u10d6\u10dd\u10d2\u10d0\u10d3\u10d8 \u10e2\u10d4\u10e0\u10db\u10d8\u10dc\u10d4\u10d1\u10d8\u10e1 \u10dc\u10d0\u10ea\u10d5\u10da\u10d0\u10d3, \u10e0\u10dd\u10d2\u10dd\u10e0\u10d8\u10ea\u10d0\u10d0 \u201e\u10e1\u10d0\u10e0\u10d1\u10dd\u10da\u10dd \u10e4\u10d4\u10ee\u10e1\u10d0\u10ea\u10db\u10d4\u10da\u10d8\u201c, \u10d3\u10d0\u10d8\u10e1\u10d0\u10ee\u10d4\u10d7 \u10e3\u10e4\u10e0\u10dd \u10d9\u10dd\u10dc\u10d9\u10e0\u10d4\u10e2\u10e3\u10da\u10d8 \u10e4\u10e0\u10d0\u10d6\u10d4\u10d1\u10d8, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10ea \u10d0\u10e1\u10d0\u10ee\u10d0\u10d5\u10e1 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1 \u10d2\u10d0\u10dc\u10d6\u10e0\u10d0\u10ee\u10d5\u10d0\u10e1, \u10db\u10d0\u10d2\u10d0\u10da\u10d8\u10d7\u10d0\u10d3, \u201e\u10e1\u10d0\u10e3\u10d9\u10d4\u10d7\u10d4\u10e1\u10dd \u10e4\u10d4\u10ee\u10e1\u10d0\u10ea\u10db\u10d4\u10da\u10d8 \u10d3\u10d0\u10db\u10ec\u10e7\u10d4\u10d1\u10d7\u10d0\u10d7\u10d5\u10d8\u10e1 \u10e1\u10d0\u10e0\u10d1\u10d4\u10dc\u10d0\u10d3\u201c. \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10d3\u10dd\u10db\u10d4\u10dc\u10d8\u10e1 \u10db\u10dd\u10e0\u10d2\u10d4\u10d1\u10d0 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10dc\u10d0\u10d3 \u10d2\u10d0\u10d6\u10e0\u10d3\u10d8\u10e1 \u10d7\u10e5\u10d5\u10d4\u10dc\u10e1 \u10ee\u10d8\u10da\u10d5\u10d0\u10d3\u10dd\u10d1\u10d0\u10e1 \u10dc\u10d8\u10e8\u10e3\u10e0 \u10d1\u10d0\u10d6\u10e0\u10d4\u10d1\u10d6\u10d4.<\/li>\n<li><strong>\u10de\u10e0\u10d0\u10e5\u10e2\u10d8\u10d9\u10e3\u10da\u10d8 \u10e0\u10e9\u10d4\u10d5\u10d4\u10d1\u10d8<\/strong>: \u10d2\u10d0\u10dc\u10d8\u10ee\u10d8\u10da\u10d4\u10d7 \u10e1\u10ee\u10d5\u10d0\u10d3\u10d0\u10e1\u10ee\u10d5\u10d0 \u10db\u10d8\u10d9\u10e0\u10dd\u10e1\u10d0\u10d8\u10e2\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e5\u10db\u10dc\u10d0 \u10d0\u10dc \u10e5\u10d5\u10d4\u10d3\u10dd\u10db\u10d4\u10dc\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d0, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10ea \u10db\u10d8\u10eb\u10e6\u10d5\u10dc\u10d8\u10da\u10d8\u10d0 \u10d9\u10dd\u10dc\u10d9\u10e0\u10d4\u10e2\u10e3\u10da\u10d8 \u10d2\u10e0\u10eb\u10d4\u10da\u10d8 \u10d9\u10e3\u10d3\u10d8\u10e1 \u10e1\u10d0\u10d9\u10d5\u10d0\u10dc\u10eb\u10dd \u10e1\u10d8\u10e2\u10e7\u10d5\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1, \u10e0\u10d0\u10ea \u10d2\u10d0\u10d6\u10e0\u10d3\u10d8\u10e1 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10d3\u10dd\u10db\u10d4\u10dc\u10d7\u10d0\u10dc \u10d3\u10d0\u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d8 \u10d9\u10dd\u10dc\u10e2\u10d4\u10dc\u10e2\u10d8\u10e1 \u10e1\u10de\u10d4\u10ea\u10d8\u10e4\u10d8\u10d9\u10e3\u10e0\u10dd\u10d1\u10d0\u10e1.<\/li>\n<\/ul>\n<h3>\u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10d8\u10e1 URL-\u10d4\u10d1\u10d8\u10e1 \u10e2\u10d4\u10e1\u10e2\u10d8\u10e0\u10d4\u10d1\u10d0 \u10d3\u10d0 \u10dd\u10de\u10e2\u10d8\u10db\u10d8\u10d6\u10d0\u10ea\u10d8\u10d0<\/h3>\n<p>\u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10d8\u10e1 URL-\u10d4\u10d1\u10d8\u10e1 \u10e1\u10ee\u10d5\u10d0\u10d3\u10d0\u10e1\u10ee\u10d5\u10d0 \u10d5\u10d0\u10e0\u10d8\u10d0\u10ea\u10d8\u10d4\u10d1\u10d8\u10e1 \u10e2\u10d4\u10e1\u10e2\u10d8\u10e0\u10d4\u10d1\u10d0\u10db \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10d2\u10d0\u10db\u10dd\u10d0\u10d5\u10da\u10d8\u10dc\u10dd\u10e1, \u10d7\u10e3 \u10e0\u10d0 \u10d0\u10e0\u10d8\u10e1 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d4\u10e4\u10d4\u10e5\u10e2\u10e3\u10e0\u10d8 \u10d7\u10e5\u10d5\u10d4\u10dc\u10e1 \u10d0\u10e3\u10d3\u10d8\u10e2\u10dd\u10e0\u10d8\u10d0\u10e8\u10d8. \u10d4\u10e1 \u10db\u10d0\u10e0\u10e2\u10d8\u10d5\u10d8, \u10db\u10d0\u10d2\u10e0\u10d0\u10db \u10d4\u10e4\u10d4\u10e5\u10e2\u10e3\u10e0\u10d8 \u10e5\u10db\u10d4\u10d3\u10d4\u10d1\u10d0 \u10d2\u10d0\u10d6\u10e0\u10d3\u10d8\u10e1 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d8\u10e1 \u10d0\u10e6\u10e5\u10db\u10e3\u10da \u10e1\u10d0\u10dc\u10d3\u10dd\u10dd\u10d1\u10d0\u10e1 \u10d3\u10d0 \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10dd\u10d1\u10d0\u10e1.<\/p>\n<ul>\n<li><strong>\u10e3\u10ec\u10e7\u10d5\u10d4\u10e2\u10d8 \u10d2\u10d0\u10e3\u10db\u10ef\u10dd\u10d1\u10d4\u10e1\u10d4\u10d1\u10d0<\/strong>: \u10e0\u10d4\u10d2\u10e3\u10da\u10d0\u10e0\u10e3\u10da\u10d0\u10d3 \u10d2\u10d0\u10d0\u10d0\u10dc\u10d0\u10da\u10d8\u10d6\u10d4\u10d7 \u10e1\u10d0\u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10d4\u10da\u10d8 URL \u10e2\u10d4\u10e1\u10e2\u10d4\u10d1\u10d8\u10e1 \u10db\u10e3\u10e8\u10d0\u10dd\u10d1\u10d0. \u10d8\u10e1\u10d4\u10d7\u10d8 \u10d8\u10dc\u10e1\u10e2\u10e0\u10e3\u10db\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d0, \u10e0\u10dd\u10d2\u10dd\u10e0\u10d8\u10ea\u10d0\u10d0 Google Ads \u10d4\u10e5\u10e1\u10de\u10d4\u10e0\u10d8\u10db\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8, \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10d4\u10d1\u10d0\u10e1 \u10d2\u10d0\u10eb\u10da\u10d4\u10d5\u10d7 \u10e8\u10d4\u10d0\u10e4\u10d0\u10e1\u10dd\u10d7, \u10e0\u10dd\u10db\u10d4\u10da\u10d8 \u10d9\u10dd\u10db\u10d1\u10d8\u10dc\u10d0\u10ea\u10d8\u10d4\u10d1\u10d8 \u10d8\u10eb\u10da\u10d4\u10d5\u10d0 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10db\u10d0\u10e6\u10d0\u10da CTR-\u10e1.<\/li>\n<li><strong>\u10d1\u10e0\u10d4\u10dc\u10d3\u10d6\u10d4 \u10dd\u10e0\u10d8\u10d4\u10dc\u10e2\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d8 \u10d5\u10d0\u10e0\u10d8\u10d0\u10ea\u10d8\u10d4\u10d1\u10d8<\/strong>: URL \u10d5\u10d0\u10e0\u10d8\u10d0\u10ea\u10d8\u10d4\u10d1\u10d8\u10e1 \u10e2\u10d4\u10e1\u10e2\u10d8\u10e0\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10e0\u10d3\u10d0, \u10dc\u10e3 \u10db\u10dd\u10d2\u10d4\u10e0\u10d8\u10d3\u10d4\u10d1\u10d0\u10d7 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d0\u10ee\u10d4\u10da\u10d4\u10d1\u10d8\u10e1 \u10ee\u10d0\u10d6\u10d2\u10d0\u10e1\u10db\u10d0 \u10e1\u10d0\u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10d4\u10da URL-\u10e8\u10d8, \u10e0\u10dd\u10d3\u10d4\u10e1\u10d0\u10ea \u10d4\u10e1 \u10db\u10d8\u10d6\u10d0\u10dc\u10e8\u10d4\u10ec\u10dd\u10dc\u10d8\u10da\u10d8\u10d0. \u10d0\u10db\u10dd\u10e1\u10d0\u10ea\u10dc\u10dd\u10d1\u10d8 \u10d3\u10dd\u10db\u10d4\u10dc\u10d8 \u10ee\u10d4\u10da\u10e1 \u10e8\u10d4\u10e3\u10ec\u10e7\u10dd\u10d1\u10e1 \u10db\u10e7\u10d8\u10e1\u10d8\u10d4\u10e0 \u10dc\u10d3\u10dd\u10d1\u10d0\u10e1.<\/li>\n<\/ul>\n<h2>PPC \u10d9\u10dd\u10db\u10de\u10dd\u10dc\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d8\u10dc\u10d0\u10db\u10d8\u10e3\u10e0\u10d8 \u10e3\u10e0\u10d7\u10d8\u10d4\u10e0\u10d7\u10e5\u10db\u10d4\u10d3\u10d4\u10d1\u10d0<\/h2>\n<p>\u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10d0\u10d3\u10e0\u10d4 \u10d0\u10e6\u10d5\u10dc\u10d8\u10e8\u10dc\u10d4\u10d7, PPC \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8\u10e1 \u10d4\u10da\u10d4\u10db\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8 \u10d4\u10e0\u10d7\u10db\u10d0\u10dc\u10d4\u10d7\u10d7\u10d0\u10dc \u10e0\u10d7\u10e3\u10da\u10d0\u10d3 \u10d0\u10e0\u10d8\u10e1 \u10d2\u10d0\u10d3\u10d0\u10ef\u10d0\u10ed\u10d5\u10e3\u10da\u10d8. \u10d9\u10d0\u10e0\u10d2\u10d0\u10d3 \u10e1\u10e2\u10e0\u10e3\u10e5\u10e2\u10e3\u10e0\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d8 \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d0, \u10e0\u10dd\u10db\u10d4\u10da\u10e1\u10d0\u10ea \u10dd\u10de\u10e2\u10d8\u10db\u10d8\u10d6\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d8 \u10e1\u10d0\u10d3\u10d4\u10e1\u10d0\u10dc\u10e2\u10dd \u10d2\u10d5\u10d4\u10e0\u10d3\u10d8 \u10d0\u10d5\u10e1\u10d4\u10d1\u10e1, \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10dc\u10d0\u10d3 \u10d2\u10d0\u10d6\u10e0\u10d3\u10d8\u10e1 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10d3\u10dd\u10db\u10d4\u10dc\u10d6\u10d4 \u10dd\u10e0\u10d8\u10d4\u10dc\u10e2\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d8 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d4\u10d1\u10d8\u10e1 \u10d4\u10e4\u10d4\u10e5\u10e2\u10e3\u10e0\u10dd\u10d1\u10d0\u10e1.<\/p>\n<h3>\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d8\u10e1 \u10e2\u10d4\u10e5\u10e1\u10e2\u10d8 \u10d3\u10d0 \u10e1\u10d0\u10d3\u10d4\u10e1\u10d0\u10dc\u10e2\u10dd \u10d2\u10d5\u10d4\u10e0\u10d3\u10d8\u10e1 \u10d2\u10d0\u10e1\u10ec\u10dd\u10e0\u10d4\u10d1\u10d0<\/h3>\n<p>\u10db\u10d8\u10db\u10d6\u10d8\u10d3\u10d5\u10d4\u10da\u10d8 \u10e1\u10d0\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10dd \u10e2\u10d4\u10e5\u10e1\u10e2\u10d8\u10e1 \u10e5\u10dd\u10dc\u10d0 \u10e1\u10d0\u10e1\u10d8\u10ea\u10dd\u10ea\u10ee\u10da\u10dd\u10d3 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8\u10d0 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1 \u10e7\u10e3\u10e0\u10d0\u10d3\u10e6\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10dc\u10d0\u10e0\u10e9\u10e3\u10dc\u10d4\u10d1\u10da\u10d0\u10d3 \u10db\u10d0\u10e1 \u10e8\u10d4\u10db\u10d3\u10d4\u10d2, \u10e0\u10d0\u10ea \u10d8\u10e1\u10d8\u10dc\u10d8 \u10d7\u10e5\u10d5\u10d4\u10dc\u10e1 \u10e1\u10d0\u10d8\u10e2\u10d6\u10d4 \u10d2\u10d0\u10d3\u10d0\u10d5\u10da\u10d4\u10dc.<\/p>\n<ul>\n<li><strong>\u10d2\u10d0\u10e1\u10ec\u10dd\u10e0\u10d4\u10d1\u10d0<\/strong>: \u10d3\u10d0\u10e0\u10ec\u10db\u10e3\u10dc\u10d3\u10d8\u10d7, \u10e0\u10dd\u10db \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 PPC \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e2\u10e7\u10dd\u10d1\u10d8\u10dc\u10d4\u10d1\u10d4\u10d1\u10d8 \u10e8\u10d4\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d4\u10d1\u10d0 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10e1\u10d0\u10d3\u10d4\u10e1\u10d0\u10dc\u10e2\u10dd \u10d2\u10d5\u10d4\u10e0\u10d3\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d8\u10dc\u10d0\u10d0\u10e0\u10e1\u10e1. \u10d4\u10e1 \u10d7\u10d0\u10dc\u10db\u10d8\u10db\u10d3\u10d4\u10d5\u10e0\u10e3\u10da\u10dd\u10d1\u10d0 \u10d0\u10e0\u10d0 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10d6\u10e0\u10d3\u10d8\u10e1 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1 \u10dc\u10d3\u10dd\u10d1\u10d0\u10e1, \u10d0\u10e0\u10d0\u10db\u10d4\u10d3 \u10ee\u10d4\u10da\u10e1 \u10e3\u10ec\u10e7\u10dd\u10d1\u10e1 \u10d1\u10d0\u10e3\u10dc\u10e1-\u10e0\u10d0\u10d8\u10e2\u10d8\u10e1 \u10e8\u10d4\u10db\u10ea\u10d8\u10e0\u10d4\u10d1\u10d0\u10e1, \u10e0\u10d8\u10d7\u10d0\u10ea \u10d0\u10e3\u10db\u10ef\u10dd\u10d1\u10d4\u10e1\u10d4\u10d1\u10e1 \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d8\u10e1 \u10e1\u10d0\u10d4\u10e0\u10d7\u10dd \u10d4\u10e4\u10d4\u10e5\u10e2\u10e3\u10e0\u10dd\u10d1\u10d0\u10e1.<\/li>\n<li><strong>A\/B \u10e2\u10d4\u10e1\u10e2\u10d8\u10e0\u10d4\u10d1\u10d0<\/strong>: \u10d2\u10d0\u10db\u10dd\u10d8\u10e7\u10d4\u10dc\u10d4\u10d7 A\/B \u10e2\u10d4\u10e1\u10e2\u10d8\u10e0\u10d4\u10d1\u10d0 \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d8\u10e1 \u10e2\u10d4\u10e5\u10e1\u10e2\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1, \u10d0\u10e1\u10d4\u10d5\u10d4 \u10e1\u10d0\u10d3\u10d4\u10e1\u10d0\u10dc\u10e2\u10dd \u10d2\u10d5\u10d4\u10e0\u10d3\u10d8\u10e1 \u10d3\u10d8\u10d6\u10d0\u10d8\u10dc\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1, \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1 \u10e3\u10e0\u10d7\u10d8\u10d4\u10e0\u10d7\u10e5\u10db\u10d4\u10d3\u10d4\u10d1\u10d8\u10e1 \u10db\u10d4\u10e2\u10e0\u10d8\u10d9\u10d8\u10e1 \u10e1\u10d0\u10e4\u10e3\u10eb\u10d5\u10d4\u10da\u10d6\u10d4, \u10e0\u10d0\u10d7\u10d0 \u10d8\u10de\u10dd\u10d5\u10dd\u10d7 \u10e7\u10d5\u10d4\u10da\u10d0\u10d6\u10d4 \u10d4\u10e4\u10d4\u10e5\u10e2\u10e3\u10e0\u10d8 \u10d9\u10dd\u10db\u10d1\u10d8\u10dc\u10d0\u10ea\u10d8\u10d0.<\/li>\n<\/ul>\n<h3>\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d8\u10e1 \u10d2\u10d0\u10e4\u10d0\u10e0\u10d7\u10dd\u10d4\u10d1\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d0 \u10e3\u10e4\u10e0\u10dd \u10db\u10d4\u10e2\u10d8 \u10ee\u10d8\u10da\u10d5\u10d0\u10d3\u10dd\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1<\/h3>\n<p>\u10d8\u10e1\u10d0\u10e0\u10d2\u10d4\u10d1\u10da\u10d4\u10d7 \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d8\u10e1 \u10d2\u10d0\u10e4\u10d0\u10e0\u10d7\u10dd\u10d4\u10d1\u10d4\u10d1\u10d8\u10d7 \u10e1\u10e0\u10e3\u10da\u10d0\u10d3, \u10e0\u10d0\u10d7\u10d0 \u10e8\u10d4\u10e5\u10db\u10dc\u10d0\u10d7 \u10e3\u10e4\u10e0\u10dd \u10e7\u10dd\u10d5\u10da\u10d8\u10e1\u10db\u10dd\u10db\u10ea\u10d5\u10d4\u10da\u10d8 \u10e1\u10d0\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10dd \u10d9\u10dd\u10dc\u10e2\u10d4\u10dc\u10e2\u10d8 \u10d3\u10d0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10d7\u10d8 \u10ee\u10d0\u10e0\u10ef\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10e0\u10d4\u10e8\u10d4.<\/p>\n<ul>\n<li><strong>\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d8\u10e1 \u10d2\u10d0\u10e4\u10d0\u10e0\u10d7\u10dd\u10d4\u10d1\u10d4\u10d1\u10d8\u10e1 \u10e2\u10d8\u10de\u10d4\u10d1\u10d8<\/strong>: \u10d3\u10d0\u10dc\u10d4\u10e0\u10d2\u10d4\u10d7 \u10d8\u10e1\u10d4\u10d7\u10d8 \u10d5\u10d0\u10e0\u10d8\u10d0\u10dc\u10e2\u10d4\u10d1\u10d8, \u10e0\u10dd\u10d2\u10dd\u10e0\u10d8\u10ea\u10d0\u10d0 <b>\u10e1\u10d0\u10d8\u10e2\u10d8\u10e1 \u10d1\u10db\u10e3\u10da\u10d8\u10e1 \u10d2\u10d0\u10e4\u10d0\u10e0\u10d7\u10dd\u10d4\u10d1\u10d4\u10d1\u10d8<\/b>, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10ea \u10e1\u10d0\u10e8\u10e3\u10d0\u10da\u10d4\u10d1\u10d0\u10e1 \u10d2\u10d0\u10eb\u10da\u10d4\u10d5\u10d7 \u10d4\u10e0\u10d7 \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d0\u10e8\u10d8 \u10ec\u10d0\u10e0\u10db\u10dd\u10d0\u10e9\u10d8\u10dc\u10dd\u10d7 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10e1\u10d0\u10d8\u10e2\u10d8\u10e1 \u10e0\u10d0\u10db\u10d3\u10d4\u10dc\u10d8\u10db\u10d4 \u10d2\u10d5\u10d4\u10e0\u10d3\u10d8, \u10e8\u10d4\u10db\u10d0\u10e2\u10dd\u10d7 \u10e1\u10d8\u10e6\u10e0\u10db\u10d4 \u10d7\u10e5\u10d5\u10d4\u10dc\u10e1 \u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10d0\u10e1 \u10d3\u10d0 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d4\u10d1\u10d8 \u10db\u10d8\u10db\u10d0\u10e0\u10d7\u10dd\u10d7 \u10db\u10d0\u10d7 \u10db\u10dd\u10d7\u10ee\u10dd\u10d5\u10dc\u10d4\u10d1\u10d7\u10d0\u10dc \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1 \u10d9\u10dd\u10dc\u10e2\u10d4\u10dc\u10e2\u10d6\u10d4.<\/li>\n<li><strong>\u10d2\u10d0\u10e3\u10db\u10ef\u10dd\u10d1\u10d4\u10e1\u10d4\u10d1\u10e3\u10da\u10d8 \u10e8\u10d4\u10e1\u10e0\u10e3\u10da\u10d4\u10d1\u10d8\u10e1 \u10db\u10d4\u10e2\u10e0\u10d8\u10d9\u10d0<\/strong>: \u10d2\u10d0\u10e4\u10d0\u10e0\u10d7\u10dd\u10d4\u10d1\u10d4\u10d1\u10d8\u10d7 \u10d2\u10d0\u10e3\u10db\u10ef\u10dd\u10d1\u10d4\u10e1\u10d4\u10d1\u10e3\u10da\u10d8 \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d4\u10d1\u10d8, \u10e0\u10dd\u10d2\u10dd\u10e0\u10ea \u10ec\u10d4\u10e1\u10d8, \u10d0\u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10d4\u10dc \u10d2\u10d0\u10e3\u10db\u10ef\u10dd\u10d1\u10d4\u10e1\u10d4\u10d1\u10e3\u10da \u10d3\u10d0\u10ec\u10d9\u10d0\u10de\u10e3\u10dc\u10d4\u10d1\u10d8\u10e1 \u10db\u10d0\u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10da\u10d4\u10d1\u10e1 \u10d3\u10d0 \u10d2\u10d5\u10d7\u10d0\u10d5\u10d0\u10d6\u10dd\u10d1\u10d4\u10dc \u10e8\u10d4\u10e1\u10d0\u10eb\u10da\u10d4\u10d1\u10da\u10dd\u10d1\u10d0\u10e1, \u10d9\u10d8\u10d3\u10d4\u10d5 \u10e3\u10e4\u10e0\u10dd \u10d2\u10d0\u10eb\u10da\u10d8\u10d4\u10e0\u10d3\u10d4\u10e1 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10d3\u10dd\u10db\u10d4\u10dc\u10d8\u10e1 \u10e1\u10d0\u10ee\u10d4\u10da\u10d8\u10e1 \u10d4\u10e4\u10d4\u10e5\u10e2\u10e3\u10e0\u10dd\u10d1\u10d0.<\/li>\n<\/ul>\n<h2>\u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10e1 \u10db\u10dd\u10dc\u10d8\u10e2\u10dd\u10e0\u10d8\u10dc\u10d2\u10d8 \u10d3\u10d0 \u10d7\u10d5\u10d0\u10da\u10e7\u10e3\u10e0\u10d8\u10e1 \u10d3\u10d4\u10d5\u10dc\u10d4\u10d1\u10d0<\/h2>\n<p>\u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 PPC \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8\u10e1 \u10dd\u10de\u10e2\u10d8\u10db\u10d8\u10d6\u10d0\u10ea\u10d8\u10d8\u10e1 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8 \u10dc\u10d0\u10ec\u10d8\u10da\u10d8\u10d0 \u10e8\u10d4\u10e1\u10e0\u10e3\u10da\u10d4\u10d1\u10d8\u10e1 \u10db\u10dd\u10dc\u10d0\u10ea\u10d4\u10db\u10d4\u10d1\u10d8\u10e1\u10d0 \u10d3\u10d0 \u10db\u10d4\u10e2\u10e0\u10d8\u10d9\u10d8\u10e1 \u10db\u10e3\u10d3\u10db\u10d8\u10d5\u10d8 \u10db\u10dd\u10dc\u10d8\u10e2\u10dd\u10e0\u10d8\u10dc\u10d2\u10d8.<\/p>\n<ul>\n<li><strong>\u10d7\u10d5\u10d0\u10da\u10d7\u10d5\u10d0\u10da\u10d8\u10e1 \u10eb\u10d8\u10e0\u10d8\u10d7\u10d0\u10d3\u10d8 \u10db\u10d4\u10e2\u10e0\u10d8\u10d9\u10d0<\/strong>: \u10de\u10e0\u10d8\u10dd\u10e0\u10d8\u10e2\u10d4\u10e2\u10d0\u10d3 \u10d0\u10e5\u10ea\u10d8\u10d4\u10d7 CTR-\u10d8\u10e1, \u10ee\u10d0\u10e0\u10d8\u10e1\u10ee\u10d8\u10e1 \u10e5\u10e3\u10da\u10d8\u10e1 \u10d3\u10d0 \u10d9\u10dd\u10dc\u10d5\u10d4\u10e0\u10e2\u10d0\u10ea\u10d8\u10d8\u10e1 \u10db\u10d0\u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10da\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e4\u10d0\u10e1\u10d4\u10d1\u10d0, \u10e4\u10dd\u10d9\u10e3\u10e1\u10d8\u10e0\u10d4\u10d1\u10d8\u10d7 \u10d8\u10db\u10d0\u10d6\u10d4, \u10d7\u10e3 \u10e0\u10dd\u10d2\u10dd\u10e0 \u10d8\u10eb\u10da\u10d4\u10d5\u10d0 \u10e8\u10d4\u10d3\u10d4\u10d2\u10d4\u10d1\u10d8 \u10d9\u10dd\u10dc\u10d9\u10e0\u10d4\u10e2\u10e3\u10da\u10d8 \u10d3\u10dd\u10db\u10d4\u10dc\u10d8\u10e1 \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d4\u10d1\u10d8. \u10d8\u10e1\u10d4\u10d7\u10d8 \u10d8\u10dc\u10e1\u10e2\u10e0\u10e3\u10db\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8, \u10e0\u10dd\u10d2\u10dd\u10e0\u10d8\u10ea\u10d0\u10d0 Google Analytics, \u10e4\u10d0\u10e1\u10d3\u10d0\u10e3\u10d3\u10d4\u10d1\u10d4\u10da \u10d8\u10dc\u10e4\u10dd\u10e0\u10db\u10d0\u10ea\u10d8\u10d0\u10e1 \u10d2\u10d5\u10d0\u10ec\u10d5\u10d3\u10d8\u10e1 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1 \u10e5\u10ea\u10d4\u10d5\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10ee\u10d4\u10d1 \u10d3\u10d0\u10ec\u10d9\u10d0\u10de\u10e3\u10dc\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10db\u10d3\u10d4\u10d2.<\/li>\n<li><strong>\u10e0\u10d4\u10d2\u10e3\u10da\u10d0\u10e0\u10e3\u10da\u10d8 \u10d0\u10dc\u10d2\u10d0\u10e0\u10d8\u10e8\u10d4\u10d1\u10d8<\/strong>: \u10d3\u10d0\u10e3\u10d7\u10db\u10d4\u10d7 \u10d3\u10e0\u10dd \u10e0\u10d4\u10d2\u10e3\u10da\u10d0\u10e0\u10e3\u10da\u10d8 \u10d0\u10dc\u10d2\u10d0\u10e0\u10d8\u10e8\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d4\u10dc\u10d4\u10e0\u10d8\u10e0\u10d4\u10d1\u10d0\u10e1, \u10e0\u10dd\u10db\u10da\u10d4\u10d1\u10d8\u10ea \u10d0\u10d0\u10dc\u10d0\u10da\u10d8\u10d6\u10d4\u10d1\u10d4\u10dc \u10e8\u10d4\u10e1\u10e0\u10e3\u10da\u10d4\u10d1\u10d8\u10e1 \u10e2\u10d4\u10dc\u10d3\u10d4\u10dc\u10ea\u10d8\u10d4\u10d1\u10e1 \u10d3\u10e0\u10dd\u10d7\u10d0 \u10d2\u10d0\u10dc\u10db\u10d0\u10d5\u10da\u10dd\u10d1\u10d0\u10e8\u10d8. \u10d0\u10db \u10d9\u10e0\u10d8\u10e2\u10d8\u10d9\u10e3\u10da\u10db\u10d0 \u10d0\u10dc\u10d0\u10da\u10d8\u10d6\u10db\u10d0 \u10e8\u10d4\u10d8\u10eb\u10da\u10d4\u10d1\u10d0 \u10d2\u10d0\u10db\u10dd\u10d8\u10ec\u10d5\u10d8\u10dd\u10e1 \u10d8\u10dc\u10e4\u10dd\u10e0\u10db\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d8 \u10d2\u10d0\u10d3\u10d0\u10ec\u10e7\u10d5\u10d4\u10e2\u10d8\u10da\u10d4\u10d1\u10d8\u10e1 \u10db\u10d8\u10e6\u10d4\u10d1\u10d0 \u10d3\u10d0 \u10db\u10dd\u10db\u10d0\u10d5\u10d0\u10da\u10d8 \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8\u10e1 \u10d3\u10d0\u10ee\u10d5\u10d4\u10ec\u10d0.<\/li>\n<\/ul>\n<h3 id=\"\u10d3\u10d0\u10e1\u10d9\u10d5\u10dc\u10d0\">\u10d3\u10d0\u10e1\u10d9\u10d5\u10dc\u10d0<\/h3>\n<p>\u10d3\u10dd\u10db\u10d4\u10dc\u10e3\u10e0\u10d8 \u10e1\u10d0\u10ee\u10d4\u10da\u10d4\u10d1\u10d8\u10e1 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d8\u10e1 \u10d2\u10d0\u10d2\u10d4\u10d1\u10d0 PPC \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d8\u10e0\u10d4\u10d1\u10d8\u10e1 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d0\u10d6\u10d4 \u10e3\u10d1\u10e0\u10d0\u10da\u10dd\u10d3 \u10ee\u10d4\u10da\u10e1\u10d0\u10e7\u10e0\u10d4\u10da\u10d8 \u10d5\u10d4\u10d1 \u10db\u10d8\u10e1\u10d0\u10db\u10d0\u10e0\u10d7\u10d8\u10e1 \u10e3\u10d6\u10e0\u10e3\u10dc\u10d5\u10d4\u10da\u10e7\u10dd\u10e4\u10d0\u10e1 \u10e1\u10ea\u10d8\u10da\u10d3\u10d4\u10d1\u10d0. \u10d8\u10e1 \u10db\u10dd\u10d8\u10d7\u10ee\u10dd\u10d5\u10e1 \u10d0\u10db \u10e1\u10d0\u10e1\u10d8\u10ea\u10dd\u10ea\u10ee\u10da\u10dd\u10d3 \u10db\u10dc\u10d8\u10e8\u10d5\u10dc\u10d4\u10da\u10dd\u10d5\u10d0\u10dc\u10d8 \u10d0\u10e1\u10de\u10d4\u10e5\u10e2\u10d4\u10d1\u10d8\u10e1 \u10d8\u10dc\u10e2\u10d4\u10d2\u10e0\u10d8\u10e0\u10d4\u10d1\u10d0\u10e1 \u10d7\u10d0\u10dc\u10db\u10d8\u10db\u10d3\u10d4\u10d5\u10e0\u10e3\u10da \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d0\u10e8\u10d8, \u10e0\u10dd\u10db\u10d4\u10da\u10d8\u10ea \u10ee\u10d4\u10da\u10e1 \u10e3\u10ec\u10e7\u10dd\u10d1\u10e1 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1 \u10dc\u10d3\u10dd\u10d1\u10d0\u10e1, \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10dc\u10d2\u10e1 \u10d3\u10d0 \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10dd\u10d1\u10d0\u10e1. \u10d6\u10e3\u10e1\u10e2\u10d8 \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10dd\u10d1\u10d8\u10e1 \u10d3\u10dd\u10db\u10d4\u10dc\u10d4\u10d1\u10d7\u10d0\u10dc \u10d3\u10d0\u10d9\u10d0\u10d5\u10e8\u10d8\u10e0\u10d4\u10d1\u10e3\u10da\u10d8 \u10e2\u10d0\u10e5\u10e2\u10d8\u10d9\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d8\u10d7, \u10e9\u10d5\u10d4\u10dc\u10d4\u10d1\u10d8\u10e1 URL-\u10d4\u10d1\u10d8\u10e1 \u10dd\u10de\u10e2\u10d8\u10db\u10d8\u10d6\u10d0\u10ea\u10d8\u10d8\u10d7, \u10db\u10d8\u10db\u10d6\u10d8\u10d3\u10d5\u10d4\u10da\u10d8 \u10e1\u10d0\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10dd \u10e2\u10d4\u10e5\u10e1\u10e2\u10d8\u10e1 \u10e8\u10d4\u10e5\u10db\u10dc\u10d8\u10d7 \u10d3\u10d0 \u10d7\u10d0\u10dc\u10db\u10d8\u10db\u10d3\u10d4\u10d5\u10e0\u10e3\u10da\u10d8 \u10d7\u10d5\u10d0\u10da\u10e7\u10e3\u10e0\u10d8\u10e1 \u10d3\u10d4\u10d5\u10dc\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10dc\u10d0\u10e0\u10e9\u10e3\u10dc\u10d4\u10d1\u10d8\u10d7, \u10d7\u10e5\u10d5\u10d4\u10dc \u10e5\u10db\u10dc\u10d8\u10d7 \u10e1\u10d0\u10e4\u10e3\u10eb\u10d5\u10d4\u10da\u10e1 \u10d2\u10d0\u10d6\u10e0\u10d3\u10d8\u10da\u10d8 \u10e8\u10d4\u10e1\u10e0\u10e3\u10da\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1.<\/p>\n<p>\u10ea\u10d8\u10e4\u10e0\u10e3\u10da\u10d8 \u10da\u10d0\u10dc\u10d3\u10e8\u10d0\u10e4\u10e2\u10d8\u10e1 \u10d2\u10d0\u10dc\u10d5\u10d8\u10d7\u10d0\u10e0\u10d4\u10d1\u10d0\u10e1\u10d7\u10d0\u10dc \u10d4\u10e0\u10d7\u10d0\u10d3, \u10d3\u10dd\u10db\u10d4\u10dc\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d0\u10e1\u10d0 \u10d3\u10d0 PPC-\u10e1 \u10e8\u10dd\u10e0\u10d8\u10e1 \u10d3\u10d8\u10dc\u10d0\u10db\u10d8\u10d9\u10d0 \u10db\u10ee\u10dd\u10da\u10dd\u10d3 \u10d2\u10d0\u10e6\u10e0\u10db\u10d0\u10d5\u10d3\u10d4\u10d1\u10d0. \u10d2\u10d0\u10d8\u10d7\u10d0\u10d5\u10d8\u10e1\u10d4\u10d7 \u10d0\u10db \u10d4\u10da\u10d4\u10db\u10d4\u10dc\u10e2\u10d4\u10d1\u10d8\u10e1 \u10e0\u10d7\u10e3\u10da\u10d8 \u10ea\u10d4\u10d9\u10d5\u10d0 \u10d3\u10d0 \u10e3\u10e7\u10e3\u10e0\u10d4\u10d7, \u10d7\u10e3 \u10e0\u10dd\u10d2\u10dd\u10e0 \u10d6\u10e0\u10d3\u10d8\u10e1 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10d8 \u10d3\u10d0\u10ec\u10d9\u10d0\u10de\u10e3\u10dc\u10d4\u10d1\u10d4\u10d1\u10e1, \u10dc\u10d3\u10dd\u10d1\u10d0\u10e1 \u10d3\u10d0 \u10d9\u10dd\u10dc\u10d5\u10d4\u10e0\u10e1\u10d8\u10d4\u10d1\u10e1, \u10e0\u10d0\u10ea \u10d0\u10e1\u10d0\u10ee\u10d0\u10d5\u10e1 \u10d7\u10e5\u10d5\u10d4\u10dc\u10e1 \u10eb\u10d0\u10da\u10d8\u10e1\u10ee\u10db\u10d4\u10d5\u10d0\u10e1 \u10d9\u10dd\u10dc\u10d9\u10e3\u10e0\u10d4\u10dc\u10e2\u10e3\u10da \u10dd\u10dc\u10da\u10d0\u10d8\u10dc \u10d0\u10e0\u10d4\u10dc\u10d0\u10d6\u10d4.<\/p>\n<hr \/>\n<p><b>\u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10d8 \u10d1\u10db\u10e3\u10da\u10d4\u10d1\u10d8:<\/b><\/p>\n<ul>\n<li>PPC \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d4\u10d1\u10d8\u10e1 \u10db\u10d0\u10e5\u10e1\u10d8\u10db\u10d8\u10d6\u10d0\u10ea\u10d8\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10ee\u10d4\u10d1 \u10d3\u10d0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10d7\u10d8 \u10d8\u10dc\u10e4\u10dd\u10e0\u10db\u10d0\u10ea\u10d8\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d8\u10ee\u10d8\u10da\u10d4\u10d7 \u10d4\u10e1 <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/05\/09\/how-to-improve-ppc\">\u10e1\u10d0\u10ee\u10d4\u10da\u10db\u10eb\u10e6\u10d5\u10d0\u10dc\u10d4\u10da\u10dd<\/a>.<\/li>\n<li>\u10d8\u10db\u10d8\u10e1 \u10d2\u10d0\u10e1\u10d0\u10d2\u10d4\u10d1\u10d0\u10d3, \u10d7\u10e3 \u10e0\u10dd\u10d2\u10dd\u10e0 \u10d0\u10d8\u10e0\u10e9\u10d8\u10dd\u10d7 \u10e8\u10d4\u10e1\u10d0\u10dc\u10d8\u10e8\u10dc\u10d0\u10d5\u10d8 \u10d3\u10dd\u10db\u10d4\u10dc\u10e3\u10e0\u10d8 \u10e1\u10d0\u10ee\u10d4\u10da\u10d8 \u10e3\u10d9\u10d4\u10d7\u10d4\u10e1\u10d8 \u10d1\u10e0\u10d4\u10dc\u10d3\u10d8\u10dc\u10d2\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1, \u10d4\u10ec\u10d5\u10d8\u10d4\u10d7 <a href=\"https:\/\/www.shopify.com\/blog\/how-to-choose-domain-name\">\u10d0\u10db \u10e1\u10e2\u10d0\u10e2\u10d8\u10d0\u10e1<\/a>.<\/li>\n<li>\u10e8\u10d4\u10d8\u10e2\u10e7\u10d5\u10d4\u10d7 \u10db\u10d4\u10e2\u10d8 \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d4\u10d1\u10d8\u10e1\u10d7\u10d5\u10d8\u10e1 \u10d4\u10e4\u10d4\u10e5\u10e2\u10e3\u10e0\u10d8 A\/B \u10e2\u10d4\u10e1\u10e2\u10d4\u10d1\u10d8\u10e1 \u10e9\u10d0\u10e2\u10d0\u10e0\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10ee\u10d4\u10d1 <a href=\"https:\/\/www.optimizely.com\/optimization-glossary\/ab-testing\/\">\u10d0\u10e5<\/a>.<\/li>\n<\/ul>\n<p><b>\u10d5\u10d8\u10d3\u10d4\u10dd\u10e1 \u10d1\u10db\u10e3\u10da\u10d4\u10d1\u10d8:<\/b><\/p>\n<ul>\n<li>\u10dc\u10d0\u10ee\u10d4\u10d7 \u10d5\u10d8\u10d3\u10d4\u10dd \u10d7\u10e5\u10d5\u10d4\u10dc\u10d8 \u10d3\u10dd\u10db\u10d4\u10dc\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10dd\u10d1\u10d8\u10e1 \u10d2\u10d0\u10e3\u10db\u10ef\u10dd\u10d1\u10d4\u10e1\u10d4\u10d1\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10ee\u10d4\u10d1 PPC \u10d9\u10d0\u10db\u10de\u10d0\u10dc\u10d8\u10d4\u10d1\u10e8\u10d8 <a href=\"https:\/\/www.examplelink1.com\">\u10d0\u10e5<\/a>.<\/li>\n<li>\u10db\u10d8\u10d8\u10e6\u10d4\u10d7 \u10e0\u10e9\u10d4\u10d5\u10d4\u10d1\u10d8 \u10d4\u10e5\u10e1\u10de\u10d4\u10e0\u10e2\u10d4\u10d1\u10d8\u10e1\u10d2\u10d0\u10dc \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d8\u10e1 \u10dd\u10de\u10e2\u10d8\u10db\u10d8\u10d6\u10d0\u10ea\u10d8\u10d8\u10e1 \u10e8\u10d4\u10e1\u10d0\u10ee\u10d4\u10d1 \u10d0\u10db <a href=\"https:\/\/www.examplelink2.com\">\u10d5\u10d8\u10d3\u10d4\u10dd\u10e8\u10d8<\/a>.<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>\u10d0\u10e6\u10db\u10dd\u10d0\u10e9\u10d8\u10dc\u10d4\u10d7 PPC \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10e1 \u10e1\u10d0\u10d8\u10d3\u10e3\u10db\u10da\u10dd\u10d4\u10d1\u10d4\u10d1\u10d8 \u10e1\u10ec\u10dd\u10e0\u10d8 \u10d3\u10dd\u10db\u10d4\u10dc\u10d8\u10e1 \u10d2\u10d0\u10db\u10dd\u10e7\u10d4\u10dc\u10d4\u10d1\u10d8\u10d7! \u10d0\u10e6\u10db\u10dd\u10d0\u10e9\u10d8\u10dc\u10d4\u10d7, \u10d7\u10e3 \u10e0\u10dd\u10d2\u10dd\u10e0 \u10d6\u10e0\u10d3\u10d8\u10e1 \u10d6\u10e3\u10e1\u10e2\u10d8 \u10e8\u10d4\u10e1\u10d0\u10d1\u10d0\u10db\u10d8\u10e1\u10dd\u10d1\u10d8\u10e1 \u10d3\u10dd\u10db\u10d4\u10dc\u10d4\u10d1\u10d8 \u10d7\u10e5\u10d5\u10d4\u10dc\u10e1 \u10ea\u10d8\u10e4\u10e0\u10e3\u10da \u10e1\u10d0\u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10dd \u10e1\u10e2\u10e0\u10d0\u10e2\u10d4\u10d2\u10d8\u10d0\u10e8\u10d8 CTR-\u10e1 \u10d3\u10d0 \u10db\u10dd\u10db\u10ee\u10db\u10d0\u10e0\u10d4\u10d1\u10da\u10d8\u10e1 \u10dc\u10d3\u10dd\u10d1\u10d0\u10e1.<\/p>","protected":false},"author":2,"featured_media":4582,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[],"class_list":["post-4626","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-domain"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v27.4) - 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max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/speed.finddomain.ge\/en\/domain\/the-influence-of-domains-on-ppc-advertising-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u10d3\u10dd\u10db\u10d4\u10dc\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d0 PPC \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d8\u10e1 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d0\u10d6\u10d4\" \/>\n<meta property=\"og:description\" content=\"\u10d3\u10dd\u10db\u10d4\u10dc\u10d4\u10d1\u10d8\u10e1 \u10d2\u10d0\u10d5\u10da\u10d4\u10dc\u10d0 PPC \u10e0\u10d4\u10d9\u10da\u10d0\u10db\u10d8\u10e1 \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d0\u10d6\u10d4. \u10d0\u10e6\u10db\u10dd\u10d0\u10e9\u10d8\u10dc\u10d4\u10d7 PPC \u10ec\u10d0\u10e0\u10db\u10d0\u10e2\u10d4\u10d1\u10d8\u10e1 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property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"spartak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"spartak\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 minutes\" \/>\n<script type=\"application\/ld+json\" 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